Antinomy Studio

Google Gemini

Digital Experiences

JavaScript, Development, Animations

2024

Introducing Gemini: Google largest and most capable AI model

Launched at Google I/O

We collaborated with UpperQuad on creating a product launch marketing page for Google Gemini.

Gemini is built from the ground up for multimodality: reasoning seamlessly across text, images, video, audio, and code. This family of models surpasses state-of-the-art performance on a range of benchmarks, consistently outperforming human experts on massive multitask language understanding.

A11Y & PERFORMANCES

Our focus centered on creating seamless navigation and interactions, prioritizing accessibility, performance and best practices. As the page highlights technical, data-driven content, we incorporated engaging animations to maintain conversion rates.

Custom Elements

Working with with various custom elements, we expanded on Google’s existing library of components. Our distinctive approach to native JavaScript enabled us to tailor-make custom elements specifically for this project.

Interactions and animations were developed using the Lottie format directly from After Effects. This ensured lightweight file sizes for videos and animations, maintained pixel-perfect quality for vector files, and enabled interactivity through mouse and scroll positions.

Technologies

We used TypeScript, created reusable Web Components with JavaScript Custom Elements and After Effects exports using Lottie.

Credits

Concepted, Designed & Produced by UpperQuad, Google Brand Studio, Creative Lab, DeepMind and Events and Experiences.

Front-End Development by Antinomy Studio. Mockups created with Maneken.

Discover more projects

Google Gemini

Digital Experiences

JavaScript, Development, Animations

2024