We partnered with Blok, a brand new Watch company based in New York City. We guided them throughout their launch by creating a custom-made e-commerce experience, truly unique to their brand identity reflecting what Blok stands for: sustainable authenticity, collectibility, knowledge, independence, confidence, and fun.

We designed a playful headless Shopify around their inaugural timepiece, the Blok 33, a Swiss-made analog wristwatch with a unique time management system for kids. The site features image sequences that play and animate the Blok 33 as you scroll and helps the user understand how their proprietary rotating bezel functions.

Following Blok's brand notion of 'we must protect the magic of dirt', we developed a playful web design that celebrates this feeling of being young.