Once we defined the direction and values of Alicia Moore, we designed 5+ logo directions and variants in order to create the companion materials, including typefaces, colors, business cards and labels.
The modern feminism direction we took is representative of a mix of the luxury codes while being accessible and creative. The pale colors we used evokes the soft authentic Mediterranean style of the clothing line and give a more contemporary and cosmopolitan vibe. The same minimalistic approach and codes are translated on the labels we designed.